Marketing and Content Strategist

Helping global
brands grow
across Japan

I help brands expand into Japan and communicate more effectively across international markets -- through localization, content strategy, and cross-cultural marketing.

Japan Market Entry Localization Strategy English / Japanese EdTech B2B Global Content

Cross-cultural
strategy from
the world to Japan

A genuinely international perspective -- not just Japan-only. Bilingual strategy combined with real execution experience across four markets.

🇯🇵 Tokyo 🇺🇸 Los Angeles 🇬🇧 London 🇪🇸 Mallorca

10+

Years exp.

40+

Brands

EN/JP

Bilingual

10M+

Learner platform experience

1.4M+

Campaign reach supported

90+

Language localization environment

2,000+

Client ecosystem exposure

28

Global offices collaborated across

4

International cities

Brands worked with

CRESTEC
italkiitalki
CAMCambly
DMM英会話
JINYARAMEN BAR
RobataJINYAWEST HOLLYWOOD
H.I.S.
MHP Group
JAPAN HOUSELOS ANGELES
白鶴Hakutsuru Sake
Outset
TAMLO
NHKNHK
NetApp
KonMariBY MARIE KONDO

Services

01

Content Strategy

  • Editorial strategy
  • SEO content planning
  • Campaign ideation
  • Content localization
  • Blog and social strategy

02

Japan Market Expansion

  • Japan market positioning
  • Localization strategy
  • Cultural adaptation
  • Japanese audience communication
  • Cross-market messaging

03

Localization and Global Content

  • EN/JP localization oversight
  • Localization strategy
  • Global content workflows
  • Brand consistency across markets

04

Growth and Marketing

  • Campaign strategy
  • Influencer collaborations
  • Social media strategy
  • Performance analysis
  • Audience growth
Full case studies on request

Localization / B2B

Crestec USA

Website strategy and US market repositioning

Led strategic planning for a US-facing website renewal for a global localization company. Focused on messaging clarity, SEO restructuring, and aligning Japanese corporate culture with US buyer expectations.

90+languages supported
2,000+global clients in ecosystem

Developed US-market messaging and content strategy to improve clarity, SEO direction, and cross-cultural brand positioning.

EdTech / Content

DMM 英会話

Content and growth strategy for a major EdTech platform

Developed campaign concepts and social content strategies for one of Japan's largest online English learning platforms across Instagram, TikTok, blog, and influencer content.

1.4M+views across social content
4+platforms managed simultaneously

Helped improve content direction and audience engagement through localized, platform-specific campaign strategies.

EdTech / Influencer

italki

Influencer and international content partnerships

Managed creator outreach and partnership coordination for a global language learning platform with 10M+ users. Developed localization-aware creator matching across Japanese and international markets.

10M+global platform users

Helped align creator partnerships with localized audience expectations and platform branding.

F&B / Culture / Travel

Multi-brand

Cross-cultural campaigns for Japanese brands in global markets

Developed cross-channel marketing for Japanese restaurant groups, cultural institutions, and travel brands expanding internationally -- including JINYA Ramen Bar, Japan House LA, and H.I.S.

6+Japanese brands in global markets

Supported brand awareness, local engagement, and cross-cultural audience reach for Japanese brands in Western markets.

What people say

"Nina is a very thorough, detail-oriented marketer. She is a pleasure to work with and always meets deadlines and stays ahead of projects. She knows social media inside and out, has a unique cultural perspective, and would be a great addition to any marketing team."

Anna Wildman

Creative Lead, TAMLO

"Nina is responsible, punctual, and extremely organized. She combines sharp analysis skills with a strong intuition, and I always knew I could rely on her to meet deadlines and exceed our expectations. Her cheerful and professional attitude helps everyone on the team."

Linda Honan

Founder and Creative Director, The Outset

Get notified of new posts
🌸
Japan Market Coming soon

5 mistakes brands make when entering the Japanese market

From tone-deaf messaging to overlooked cultural nuance -- the most common pitfalls and how to avoid them.

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🌍
Localization Coming soon

Why localization is more than translation

What gets lost when brands treat localization as a word-for-word exercise -- and what to do instead.

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✍️

Topics: cross-cultural marketing, Japan vs Western UX, AI and localization, international brand strategy.

Get notified →

Built for
Japan market
expansion

Specialising in Japanese-English localization and cross-market strategy, I bring a commercially focused, cross-cultural approach to international expansion.

Whether you are entering Japan for the first time or scaling an existing presence, I help brands navigate language, culture, and market dynamics with confidence.

🇺🇸

United States

Los Angeles, cross-market campaigns

🇬🇧

United Kingdom

London, content strategy, growth

🇯🇵

Japan

Market entry, localization, brand strategy

🇪🇸

Spain

Palma de Mallorca, international expansion

Nina Fujii

Strategy,
execution,
no fluff

I partner with brands to drive growth through content strategy, campaign development, and multi-channel marketing across digital platforms.

With a background spanning Tokyo, Los Angeles, London, and Palma de Mallorca, I bring a genuinely international perspective. I understand both Japanese and Western business communication from the inside.

My combination of marketing and localization experience is relatively rare -- I can manage both messaging strategy and execution, working cross-functionally with international teams.

Bilingual (English / Japanese)
Japan market entry strategy
Localization oversight
Content strategy and SEO
Influencer and creator partnerships
Cross-functional team management
Performance analysis
Cross-cultural communication

Looking to expand into Japan or strengthen your global strategy?

Available for consulting, content strategy, localization marketing, and international brand projects.

Send an email

Or reach out directly: hello@ninafujii.com

linkedin.com/in/ninafujii

Available for project work, retainers, and consulting across Japan, US, UK, and European markets.