DMM.com Group
role
Content Marketing Lead
business
Japan based language learning platform
year worked
2024-current
Challenge
15% drop in user base, requiring a content strategy overhaul to re-engage users and attract new sign-ups
Solution
1. Refined positioning to better align content with target audience needs
2. Launched community-focused content to boost engagement
3. Selected key social media channels to amplify brand messaging and reach targeted demographics
4. Created a blog featuring educational content, success stories, and learning tips to establish thought leadership and drive organic traffic
results
1. Achieved an 80% engagement rate on a single post (21,000 engagements from 26,000 followers)
2. Reduced user churn through a targeted content strategy centered on the AI product
3. Boosted blog traffic
Conclusion
Strategic content refinement and targeted campaigns reversed the user decline and reinforced DMM’s position as a top e-learning platform in Japan.
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