JINYA Holdings
role
Head of Brand Marketing
business
Los Angeles based restaurant chain
year worked
2020-2022
Challenge
Decreased foot traffic and visibility amid growing competition
Solution
1. Launched targeted social media campaigns showcasing JINYA’s unique Japanese dining experience
2. Launched a loyalty program to drive repeat visits
3. Enhanced online ordering and delivery systems to capture off-premise dining demand
4. Engaged in community events to strengthen brand presence and attract new customers
5. Partnered with local food influencers to create buzz around seasonal menu items
Results
1. Increased social media engagement by 60% through influencer collaborations
2. Loyalty program drove a 20% rise in repeat customers
3. Online orders grew by 30%, capturing off-premise dining demand
4. Community events attracted 15% more first-time visitors
Conclusion
By leveraging social media, loyalty programs, and community outreach, JINYA Holdings successfully boosted brand visibility and customer retention, driving growth both online and in-store.
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