CAMBLY Inc.

role

Content Marketing Specialist

business

San Francisco based language learning platform

year worked

2022-2024

challenge

Struggled to gain traction and grow the user base in the Japanese market

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solution

1. Refined positioning through market analysis

2. Created culturally relevant content and learning experiences

3. Aligned cross-border design efforts between the U.S. and Japan

4. Improved website UX and SEO to boost conversions and search rankings

5. Enhanced localized content for accuracy and engagement

6. Partnered with local influencers to increase visibility

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Results

・Achieved a 30% increase in followers on social platforms like Instagram and Twitter in the first 3 months

・Improved Google search rankings by implementing targeted SEO keywords

・Attracted 5,000+ participants in a localized influencer-driven campaign

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Conclusion

Localized strategy and execution boosted brand visibility and engagement in Japan, driving growth across social media, web traffic, and campaigns.

CAMBLY Inc.

DMM.com Group

JINYA Holdings